Great marketing sits at the intersection of audience insight, strategy, creativity, and execution. Throughout my career, I've worked across consumer brands, higher education, journalism, and digital media—using storytelling to help organizations connect products and ideas with the people they are built for.

The projects below represent the evolution of that work: from launching consumer products and shaping brand narratives to developing audience strategies for a global university and incorporating AI into modern marketing workflows. Each project starts with a problem, an audience, or an opportunity—and follows the process from insight to strategy to execution to measurable impact.

My approach is rooted in a simple principle: understand the audience, find the story, and build the strategy around what makes people care.