Marketing and Social Strategy Education — Max Kalnitz

Teaching the next generation of marketers how to think differently about digital strategy, audiences, content, and AI.

As a course instructor at Summer Springboard’s Barnard Program, I created a two-week course for high-achieving high school students to begin their marketing journies.

My 2026 class at Google learning about ad sales, partnerships, and content management.

Lessons included segmentation, targeting, positioning, customer personas, the customer journey, and more.

My classes traveled to NYC-based influencer marketing agencies and Google to network and see firsthand how digital marketers work in the real world.

Building An Audience Strategy At NYU