Product Marketing
Product launches • Positioning • Messaging • GTM strategy • Audience segmentation
Audience & Growth
Audience insights • Social strategy • Community growth • Performance measurementBrand Strategy
Brand narrative • Competitive intelligence • Global-to-local strategy • Campaign developmentAI & Marketing Innovation
AI-powered research • Generative AI • Workflow optimization • Emerging technologyAUDIENCE & GROWTH
My background as a journalist taught me to be relentlessly curious about people: what they care about, what motivates them, and what makes them pay attention. I bring that same mindset to marketing, using audience insights, social listening, performance data, and channel behavior to shape strategy. From growing communities and increasing engagement to identifying new audiences for consumer products, I use data not simply to measure what happened, but to understand what should happen next.
AI & MARKETING INNOVATION
I see AI as a strategic tool—not simply a faster way to make content. I use AI-powered research, generative tools, and emerging technologies to synthesize information, uncover insights, develop ideas, and streamline creative workflows. At NYU, integrating AI into my research and design process reduced campaign production time by 40%. My goal is to use technology to create more capacity for the work that matters most: strategic thinking, creative problem-solving, and better decisions.
PRODUCT MARKETING
I turn products and ideas into stories people understand, remember, and act on. My experience spans 50+ product launches across consumer brands, from developing positioning and campaign narratives to building launch creative, audience strategies, and go-to-market content. I approach product marketing by starting with the audience: understanding what they need, identifying the product's differentiated value, and translating that into messaging that can travel across channels and markets.
BRAND STRATEGY
Strong brands are built on a clear understanding of who they serve and why they should care. I combine audience research, competitive intelligence, cultural trends, and creative storytelling to develop brand narratives that are both strategically grounded and emotionally resonant. I've worked across global organizations and multiple consumer brands, helping translate broad business objectives into campaigns and creative strategies that can scale while remaining relevant to specific audiences.